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End User License Agreement and Terms of Use

Effective and last updated: September 8, 2026

This End User License Agreement and Terms of Use (the “Terms”) is a binding agreement between you and Wildwood Digital Media LLC (“Framecraft,” “Company,” “we,” “us,” or “our”). It governs the Framecraft Windows application, its updates and documentation (the “Software”), framecraftapp.com, and any related account, support, download, or optional online feature we provide (collectively, the “Services”).

By downloading, installing, selecting Accept and continue, accessing, purchasing, or using any part of the Software or Services, you agree to these Terms and acknowledge the Privacy Policy presented alongside these Terms in the Software. A current public copy is intended to be available in our Privacy Policy. If you do not agree, do not download or use Framecraft and uninstall it. You must be at least 18 years old or the age of legal majority where you live and able to enter a binding contract.

IMPORTANT DISPUTE NOTICE. SECTION 16 REQUIRES MOST U.S. DISPUTES TO BE RESOLVED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. IT INCLUDES A CLASS-ACTION WAIVER AND A JURY-TRIAL WAIVER. ARBITRATION HAS NO JUDGE OR JURY AND COURT REVIEW IS LIMITED. YOU MAY REJECT SECTION 16 BY FOLLOWING THE 30-DAY OPT-OUT PROCEDURE IN SECTION 16.10.

1. License and acquisition channels

Subject to these Terms and payment of any applicable fee, Framecraft grants you a limited, non-exclusive, non-sublicensable, and non-transferable license, continuing until terminated under Section 10, to install and use the Software for personal or internal professional and business image-and-video workflows on Windows devices you own or control. If an entity acquires the license, its authorized personnel may use the Software only within the device, account, and seat limits disclosed by the acquisition channel. You may use and deliver your exported images commercially, subject to your rights in the underlying media and third-party terms.

If you acquire Framecraft through Microsoft Store, your installation, device, and account rights will be at least as permissive as the Microsoft Usage Rules applicable to that acquisition. Microsoft Store terms control Store billing, delivery, refunds, and Microsoft-managed licensing. If you acquire Framecraft directly, the license is tied to the account identified at checkout and is subject to the reasonable device limits disclosed at purchase. Entitlements from different acquisition channels are not automatically interchangeable.

Framecraft is licensed, not sold. All rights not expressly granted are reserved.

2. Restrictions

Except to the extent applicable law expressly permits despite this restriction, you may not:

3. Accounts and security

Account features require Google sign-in through Firebase Authentication; no Framecraft password is created or stored. You are responsible for the accuracy of account information, all activity under your account, and protecting your device, Google account, recovery methods, and optional third-party API keys. Notify us promptly at jd@wildwooddm.com if you reasonably believe your Framecraft account has been compromised. We may suspend access when reasonably necessary to protect users, the Services, or third parties, investigate abuse, comply with law, or address nonpayment.

4. Your media and responsibility

You retain ownership of the video, images, LUTs, model files, metadata, and other material you provide (“User Media”). You represent that you have all rights and permissions needed to use and process User Media, including permissions involving copyright, privacy, publicity, contracts, and sensitive content.

Local workflows remain on your device except when you deliberately invoke an online or third-party feature. When you request such a feature, you grant Framecraft and its processors a limited, non-exclusive license to host, copy, transmit, and process only the material reasonably needed to provide, secure, troubleshoot, and complete that request. This license ends when the material is deleted under the applicable retention practice, except for legally required records and de-identified operational information. We do not acquire ownership of your User Media or exported images.

You are solely responsible for reviewing selected frames and outputs before delivery, publication, archiving, or other use. Keep independent backups of original media and important exports.

5. Third-party software, models, LUTs, and services

Framecraft interoperates with third-party components and may allow you to install or connect separately obtained codecs, models, LUTs, accounts, or services. Third-party terms and privacy practices govern those items. Open-source components are licensed under their accompanying notices; if an open-source license conflicts with these Terms for that component, the open-source license controls for that component.

If you elect to use the Topaz Labs Image API or another provider with your own API key:

Framecraft sells credits for its own integrated SeedVR2 cloud-upscaling service, powered by fal.ai. These are not transferable fal.ai tokens or Topaz credits and do not provide access to provider accounts or raw APIs. Framecraft is not affiliated with, sponsored by, or endorsed by Topaz Labs, ByteDance, or fal.ai unless expressly stated in writing. Third-party names and marks belong to their owners. We may disable an integration if authorization, security, compatibility, or provider access changes.

For SeedVR2 cloud processing, you must be at least 18 or the age of legal majority, have all necessary rights and consents for uploaded media, and comply with applicable law, these Terms, and fal.ai's applicable Acceptable Use Policy. Do not use cloud processing to violate rights, generate unlawful content, bypass security or content protections, extract models, or expose or resell the underlying service API. We may refuse or suspend abusive requests. Only the stills you approve are sent through Google Cloud to fal.ai; your source video and local 16-bit masters remain on your computer.

One Framecraft cloud credit covers one successfully processed image with at most 40 million output pixels, at the available scale factors. The displayed bundle prices are separate from the app license and from user-owned Topaz charges. Credits are account-bound, not cash or a subscription. Confirmed processing failures release reserved credits; ambiguous requests remain reserved for reconciliation rather than being automatically resubmitted. Report unresolved jobs to support. Refunds, disputes, and reversed payments may reverse the associated credits; mandatory consumer rights remain unaffected. No future provider price or indefinite service availability is guaranteed. Local SeedVR2 has no Framecraft per-image charge, but requires a compatible GPU and separately installed runtime and model files.

6. AI and image-processing output

Upscaling, interpolation, grading, denoising, sharpening, and other computational or AI-assisted features can invent, omit, distort, or alter details. Output may contain artifacts or differ in color, metadata, bit depth, profile, identity, expression, text, logos, clothing, or fine detail. Similar or identical output may be produced for others. Framecraft does not warrant that output is accurate, unique, non-infringing, suitable for evidence, or acceptable for any professional, legal, archival, identification, safety-critical, or other purpose.

You decide whether and how to use output and are responsible for human review, required disclosures, permissions, and compliance with law and professional obligations. Do not represent generated or materially altered detail as authentic when doing so would be deceptive or unlawful.

7. Purchases, taxes, and refunds

Prices, taxes, currency, and included features are displayed before purchase. Microsoft handles Microsoft Store transactions under Microsoft’s applicable sale and refund terms. Stripe or another disclosed processor may handle direct purchases. Except where applicable law or the acquisition channel requires otherwise, purchases are final and non-refundable once the Software or digital entitlement is delivered.

Third-party provider charges, including charges incurred with a user-supplied API key, are between you and that provider and are not Framecraft charges. You are responsible for reviewing the provider’s estimate and account controls. Chargebacks, reversals, fraud, or nonpayment may result in suspension or revocation of the corresponding entitlement. Nothing in these Terms limits any non-waivable cancellation, refund, or consumer right.

8. Updates, changes, and availability

We may provide patches, upgrades, replacement features, or compatibility updates. Updates may install automatically through your acquisition channel. We may modify or discontinue a feature when reasonably necessary for security, law, provider changes, technical feasibility, or product development. We do not promise that any particular codec, camera, model, provider, operating-system version, or online feature will remain supported.

If we materially change these Terms, we will provide reasonable notice in the Software, on the website, by email, or through the distribution channel. Changes apply prospectively from their stated effective date. Changes to Section 16 will not alter the procedure for a dispute of which the parties had actual notice before the change. If a change requires renewed assent, you may decline and stop using the affected Software or Services.

9. Feedback

If you voluntarily submit ideas or feedback, you grant Framecraft a worldwide, perpetual, irrevocable, royalty-free, transferable, and sublicensable right to use and commercialize it without restriction or compensation. This does not grant us rights in User Media merely because you contact support.

10. Suspension and termination

You may terminate these Terms by stopping use and uninstalling the Software. We may terminate or suspend your license or Services access if you materially breach these Terms and, when the breach can be cured, fail to cure it within a reasonable period after notice. We may act immediately when reasonably necessary to prevent fraud, security harm, unlawful conduct, infringement, or harm to the Services or another person.

Upon termination, the license ends and you must stop using and delete copies of the Software, except to the extent your acquisition channel or applicable law provides otherwise. Termination does not entitle you to a refund except as required by law or channel policy.

11. Disclaimer of warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SOFTWARE, SERVICES, DOCUMENTATION, SUPPORT, AND ALL OUTPUT ARE PROVIDED “AS IS,” “WITH ALL FAULTS,” AND “AS AVAILABLE.” YOU ASSUME ALL RISK OF USE. FRAMECRAFT AND ITS OWNERS, MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, LICENSORS, AND SUPPLIERS (THE “FRAMECRAFT PARTIES”) DISCLAIM ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, NON-INFRINGEMENT, ACCURACY, RESULTS, SECURITY, AVAILABILITY, AND WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WE DO NOT WARRANT THAT FRAMECRAFT WILL BE UNINTERRUPTED, ERROR-FREE, COMPATIBLE WITH EVERY FILE OR DEVICE, FREE OF HARMFUL COMPONENTS, OR THAT DEFECTS OR LOST DATA WILL BE CORRECTED.

Some jurisdictions do not allow certain warranty exclusions. In those jurisdictions, exclusions apply only to the extent permitted, and any mandatory warranty is limited to the shortest duration permitted by law.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE FRAMECRAFT PARTIES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, ENHANCED, OR CONSEQUENTIAL DAMAGES; LOSS OR CORRUPTION OF MEDIA, DATA, METADATA, COLOR INFORMATION, PROFITS, REVENUE, GOODWILL, BUSINESS, OR OPPORTUNITY; COST OF SUBSTITUTE GOODS OR SERVICES; THIRD-PARTY PROVIDER CHARGES; OR FAILURE TO DISCOVER, SELECT, PRESERVE, OR DELIVER ANY FRAME, EVEN IF ADVISED THAT SUCH DAMAGE WAS POSSIBLE AND REGARDLESS OF THEORY OF LIABILITY.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE FRAMECRAFT PARTIES’ TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATING TO THE SOFTWARE, SERVICES, OUTPUT, OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID DIRECTLY TO FRAMECRAFT OR THROUGH AN AUTHORIZED ACQUISITION CHANNEL FOR THE PRODUCT OR SERVICE GIVING RISE TO THE CLAIM DURING THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY OR (B) US $50.

These limits apply even if a remedy fails of its essential purpose. They do not exclude liability that cannot lawfully be excluded, such as liability for fraud or willful misconduct where the law forbids limitation, or personal injury caused by negligence where the law forbids limitation. Your jurisdiction may provide additional non-waivable rights.

13. Indemnification

To the extent permitted by law, you will defend, indemnify, and hold harmless the Framecraft Parties from third-party claims, damages, judgments, penalties, costs, and reasonable attorneys’ fees arising from your unlawful use of the Software or Services, your User Media, your violation of another person’s intellectual-property, privacy, publicity, or contractual rights, or your material breach of Sections 2, 3, or 4. This section does not require a consumer to indemnify a Framecraft Party for that party’s own wrongful conduct and does not apply where prohibited by law. We may control the defense, and you may not settle a claim imposing liability or obligations on a Framecraft Party without our written consent.

14. Export and sanctions compliance

You may not use, export, re-export, transfer, or provide the Software or Services in violation of U.S. export-control or sanctions laws or other applicable trade restrictions. You represent that you are not prohibited from receiving them under applicable law.

15. Governing law; non-arbitrable venue

The Federal Arbitration Act governs Section 16. Except for Section 16, these Terms are governed by applicable U.S. federal law and the law of the U.S. state in which Framecraft’s principal place of business is located, without regard to conflict-of-law rules. Mandatory consumer protections of your principal residence continue to apply to the extent they cannot be waived.

Any claim not subject to arbitration must be brought exclusively in a state or federal court with jurisdiction in the county of Framecraft’s principal place of business, and each party consents to personal jurisdiction there, except that an individual consumer may bring a claim in another forum when applicable law gives the consumer a non-waivable right to do so.

16. Binding individual arbitration; class-action and jury-trial waivers

16.1 Agreement to arbitrate

Except for the exclusions in Section 16.2, you and Framecraft agree that every dispute, claim, or controversy arising out of or relating in any way to the Software, Services, User Media processing, output, purchases, accounts, privacy, security, communications, these Terms, prior versions of these Terms, or the relationship between you and Framecraft (“Dispute”) will be resolved by final and binding individual arbitration, not in court. This includes contract, tort, statutory, fraud, misrepresentation, and equitable claims, including claims based on events occurring before you first accepted these Terms, except a Dispute of which either party had actual notice before that acceptance.

The arbitrator may award the same individual remedies a court could award under applicable law, but only to the extent necessary to resolve the individual claimant’s Dispute. Judgment on an award may be entered in any court of competent jurisdiction. Review of an award is limited as provided by law.

16.2 Exclusions

Either party may:

If applicable law prohibits arbitration of a request for public injunctive relief, that request will be decided by a court after the arbitrator resolves the arbitrable individual claims, and the court proceeding will be stayed to the extent permitted meanwhile.

16.3 Required notice and informal resolution

Before starting arbitration or litigation, the claimant must send a personalized written Notice of Dispute. Send notice to Framecraft by email at jd@wildwooddm.com with the subject “Legal Notice of Dispute.” We will send our notice to the email associated with your account or purchase. A notice must provide the claimant’s name and account email, describe the specific facts and legal basis of the Dispute, state the requested relief and a good-faith calculation of any money requested, and include the claimant’s personal signature (an electronic signature is acceptable).

The parties will try in good faith to resolve the Dispute for 60 days after receipt of a complete notice. Either party may request an individualized telephone or video settlement conference, and both parties will personally participate (with counsel if represented). Any limitations period and filing-fee deadline will be tolled during this 60-day period. Compliance with this subsection is a condition precedent to filing, and a court may enjoin a filing that does not comply.

16.4 Arbitration administrator and rules

Arbitration will be administered by the American Arbitration Association (“AAA”) under the AAA Consumer Arbitration Rules then in effect for a natural person, including a sole proprietor, and under the AAA Commercial Arbitration Rules then in effect for an entity, in each case as modified by these Terms. The rules and filing information are available at adr.org or by calling AAA at 1-800-778-7879.

If AAA is unavailable or declines to administer after the parties make reasonable efforts to comply with its requirements, the parties will confer to select a substitute administrator. If they cannot agree, a court of competent jurisdiction may appoint one under 9 U.S.C. § 5. Arbitration must remain individual and use procedures substantially consistent with this Section.

16.5 Authority of the arbitrator

The arbitrator has exclusive authority to resolve all issues concerning interpretation, applicability, enforceability, and formation of these Terms or this arbitration agreement, including whether a Dispute is arbitrable, except that a court will decide issues concerning the enforceability, validity, or scope of Sections 16.6 and 16.7 and whether the conditions in Section 16.3 were satisfied.

16.6 Class-action waiver

YOU AND FRAMECRAFT AGREE TO BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY. NEITHER PARTY MAY BRING, JOIN, PARTICIPATE IN, OR OBTAIN RELIEF THROUGH A CLASS, COLLECTIVE, COORDINATED, CONSOLIDATED, MASS, OR REPRESENTATIVE ACTION OR ARBITRATION. THE ARBITRATOR MAY NOT COMBINE MORE THAN ONE PERSON’S CLAIMS OR PRESIDE OVER ANY SUCH PROCEEDING WITHOUT THE EXPRESS WRITTEN CONSENT OF ALL PARTIES.

If a final decision determines that this waiver is unenforceable as to a particular claim or request for relief, only that claim or request will be severed and decided by a court after all arbitrable claims are completed; the remainder stays in arbitration.

16.7 Jury-trial waiver

IF FOR ANY REASON A DISPUTE PROCEEDS IN COURT RATHER THAN ARBITRATION, YOU AND FRAMECRAFT KNOWINGLY AND VOLUNTARILY WAIVE, TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANY RIGHT TO A TRIAL BY JURY.

16.8 Procedure, location, and fees

One neutral arbitrator will conduct the arbitration in English. For a consumer, the arbitration will take place by documents, telephone, or video unless the arbitrator determines an in-person hearing is necessary; an in-person consumer hearing will occur in the county of the consumer’s principal residence or another mutually agreed location. For an entity, the hearing location will be determined under the applicable AAA rules.

Fees will be allocated under the applicable AAA rules and applicable law. Framecraft will pay the amounts the AAA rules require a business to pay in a consumer case. Each party pays its own attorneys’ fees and costs unless a statute, the applicable rules, or the arbitrator permits an award. The arbitrator may impose sanctions available under applicable law or rules for a frivolous or improper filing, after providing notice and a reasonable opportunity to respond.

16.9 Individual relief

The arbitrator may grant declaratory or injunctive relief only to the individual party seeking relief and only as necessary to resolve that party’s individual Dispute. The award will be written and provide the essential findings and conclusions on which it is based.

16.10 Thirty-day right to opt out

You may opt out of this entire Section 16 without affecting your right to use Framecraft. Within 30 days after you first accept this version of the Terms, send an email to jd@wildwooddm.com with the subject “Arbitration Opt-Out.” Include your full name, the email associated with your purchase or account, the approximate date you acquired or first used Framecraft, and this statement: “I reject the arbitration agreement in Section 16 of the Framecraft Terms.” You must personally send the notice; a bulk or automated notice by someone else is ineffective. We may ask only for information reasonably needed to match the notice to you and will not condition valid opt-out on providing unnecessary personal information. Keep a copy of your email. A timely, valid opt-out applies only to Section 16; the rest of these Terms remains effective.

16.11 Survival

This Section survives termination of these Terms, deletion of an account, payment, and discontinued use of the Software or Services.

17. General terms

These Terms, the Privacy Policy, channel-specific purchase terms, and any terms presented for a particular feature are the entire agreement about their subject matter and supersede prior statements. If feature-specific terms conflict with these Terms, the more specific terms control for that feature. Headings are for convenience only.

If any provision is held unenforceable, it will be enforced to the maximum extent permissible and severed only to the minimum extent necessary; the remainder remains in effect, subject to the special rule in Section 16.6. Failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, reorganization, sale of assets, or by operation of law. We are not liable for delay or failure caused by events beyond reasonable control.

Sections that by their nature should survive—including Sections 2, 4–6, 9, and 11–17—survive termination. No person other than you and Framecraft is a beneficiary of these Terms. Notices may be delivered electronically. Electronic records and signatures have the same effect as paper records and signatures to the extent permitted by law.

18. Contact

Questions, support requests, arbitration opt-outs, and legal notices may be sent to:

Wildwood Digital Media LLC
Email: jd@wildwooddm.com
Website: framecraftapp.com